About Us
We make apps that streamline manual tasks for online merchants.
Howdy, Y’all!
We’re Ordoro — a small-but-mighty software company proudly based in Austin, Texas. Like many of the sellers we work with, we started small, driven by a vision to make eCommerce operations simpler for businesses like yours. We know firsthand the grit, passion, and determination it takes to grow, and that’s why we’re here—to help you navigate the complexities of running an online business with tools and support tailored to your needs.
For over a decade, we’ve worked alongside thousands of eCommerce sellers, forming genuine relationships built on trust and shared success. Whether it’s knowing our customers by name or celebrating their milestones, we believe in being more than a software provider — we’re your partner in growth.
Fun Facts
2010
Ordoro launched
15
current employees
$1.7 billion
GMV processed (past 12 months)
16.6 million
SKUs tracked (past 12 months)
Want the long version? Learn how we went from MBA class project to self-sustaining, cash flow positive business with thousands of active customers.
Small Team. Big Results.
Big challenges deserve innovative solutions. That’s why we create tools that simplify eCommerce operations, freeing you to focus on growing your business.
Our platform is built to make your life easier with features like:
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- Streamlined Inventory Management:
- Track your products effortlessly and stay organized.
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- Automated Shipping Solutions:
- Simplify every step, from multi-carrier shipping to label creation.
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- Top-Rated Excellence:
- Countless positive reviews highlight the trust businesses like yours place in us.
We’re proud to deliver real value every day.
At Ordoro, real connections are the foundation of everything we do. By celebrating your wins and tailoring our tools to your needs, we ensure you have the support to thrive in eCommerce.
- Product
- Product decisions are heavily-guided by customer feedback.
- Every member of Ordoro is encouraged to record and track product feedback while interacting with customers, partners, vendors, and advisors — no matter what team they’re on. This gathered data is frequently analyzed and incorporated into our monthly engineering sprints. This methodology creates a greater sense of ownership of our platform and also allows us to release and iterate on features more efficiently. Our customers are also kept in the loop as we openly share our product roadmap with them.
- Design
- Our Design team handles both our UI/UX as well as our graphic design.
- Their main focuses are to design and build (yes, they actually code) elegant experiences in our platform while also pushing our brand forward by overseeing all of our creative marketing initiatives. This multidisciplinary approach is crucial to the iterative methodology we practice with all of our projects and also lends itself to a much more cohesive brand journey for our new customers.
- Engineering
- Our Engineers work directly with all of our teams (and some customers).
- Our cross-functional Engineering team handles all things technical with the platform (building new features, managing the infrastructure, answering api forum questions, etc) while also working closely with all other groups at Ordoro for gathering requirements and testing. Truly collaborative, they work iteratively and release code weekly, fostering a continuous feedback loop with our users.
- Marketing
- Our scrappy Marketing team is equal parts creative and equal parts analytical.
- They love crafting authentic brand content just as much as they love analyzing how much impact it has on growing our business. They understand this is a crowded space, so they work tirelessly to reach the right people at the right time and showcase our unique set of offerings. By the time a potential customer is talking with our Sales team, they should be feeling pretty excited about getting on board with Ordoro.
- Sales
- Our Sales team’s focus is to learn your business needs to determine if Ordoro is the right solution for you.
- Our Sales team’s first priority is to ensure that the potential customer and Ordoro are a good fit — even if that means turning some away and recommending alternative software to them. This is accomplished by first digging in and discovering the customer’s needs, designing the solution to meet those needs, and then helping the customer create a path to transition into Ordoro. They are also supported by the rest of the company in this endeavor. Our customers tell us that it’s a refreshing, conversational experience, and we can see why.
- Customer Support
- You will always talk to an actual Ordoro employee when you contact Customer Support.
- This dedicated team knows the ins-and-outs of our platform and also partners with our customers to understand the needs of their businesses. They handle all of the testing and QA of our weekly releases, so they’re always up to speed on new features and bug fixes that go into the wild. On top of that, when a new customer has decided to take the plunge with us, they also help them configure their account and train them on our platform. They’re truly world-class and have the testimonials and reviews to prove it.
Meet The Fam
Yep, this is all of us. We told you we were small!
- Jagath Narayan
- CEO and Co-Founder
- Since 2010
- Matt Omohundro
- Design Director
- Since 2012
- Kristen Tan
- Director of Customer Success
- Since 2012
- Dustin Moore
- Sr. Frontend Engineer
- Since 2014
- Sophie Hernandez
- Director of Engineering
- Since 2015
- Marissa “Tio” Wiseman
- Product Manager
- Since 2015
- Seth York
- Sr. Software Engineer
- Since 2018
- Kyle Berthusen
- Implementation Manager
- Since 2018
- Brian Everett
- Director of Sales
- Since 2019
- Charlene Warnock
- Sr. Customer Success Leader
- Since 2019
- Jim LeRose
- Chief Revenue Officer
- Since 2022
- Danny Greenup
- Account Manager
- Since 2023
- Audrey Savad
- Customer Success Leader
- Since 2024
- William Simons
- Customer Success Leader
- Since 2024 (prev. 2016-2022)
- Jennifer Lozano
- Marketing Specialist
- Since 2024
Join us! Interested in helping us on our bold quest to make ecommerce better? Awesome! We offer all of the standard stuff a big company does — comprehensive insurance, 401k, competitive pay, unlimited PTO — and a whole lot more.